Strategic management of social media, marketing, and brand development across comprehensive digital ecosystems for multi-brand companies. Oversaw end-to-end operations, from defining visual identity and creative direction to content production, campaign execution, and analytics-driven optimisation. Proven ability to lead and execute comprehensive marketing operations, driving audience growth, increased engagement, and tangible results that enhance brand impact.
Management of the Amsterdam Light Festival – 10th Anniversary campaign for Starboard Boats, promoting special cruises showcasing iconic light artworks along Amsterdam’s canals. Included creative direction, design oversight, and targeted digital marketing to enhance audience engagement and position the brand within Amsterdam’s cultural scene.
Management of the Valentine’s Day Private Cruise campaign for Starboard Boats, involving strategic planning, creative direction, and coordination of digital marketing across social media platforms. The campaign was designed to maximise seasonal engagement, optimise bookings, and reinforce the brand’s presence within Amsterdam’s competitive leisure and tourism market.
I developed and managed the Halloween Boat Party campaign for Starboard Boats in Amsterdam, overseeing concept, design, budget, and event execution. The two-night experience combined striking visuals, social media strategy, and immersive branding, significantly boosting engagement and brand visibility within Amsterdam’s nightlife scene.
Management of the We Are Amsterdam – “Did You Know?” social media campaign, creating and curating engaging content to highlight interesting facts about the Netherlands and Amsterdam. The campaign combined creative graphic design and strategic content planning to strengthen the city’s tourism brand, increase audience engagement, and position the social media page as an informative and inspiring platform for potential visitors.
Management of the social media and marketing-strategy account for Starboard Boats, a premium Amsterdam-based canal-cruise company. The campaign encompassed brand storytelling, graphic-led content creation, targeted digital ads, and influencer collaborations to amplify both B2B and consumer-facing offerings. The strategy strengthened Starboard Boats’ positioning as a top-reviewed canal-cruise provider, elevated engagement, and drove bookings across shared and private cruises.
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Management of We Are Amsterdam’s social media and marketing-strategy account, leading content creation, graphic design, and brand storytelling to showcase the city’s tourism offerings. Strategically developed campaigns achieved exceptional engagement, cultivated a vibrant online community, facilitated high-profile international collaborations, and generated a consistent flow of inquiries from both corporate clients and private visitors, substantially enhancing the brand’s visibility and market influence.
Management of FunAmsterdam’s social media and marketing-strategy account, leading content creation, photography, and targeted campaigns tailored to the company’s unique offering of city experiences and activities. The strategy drove high engagement, built an active community of corporate and private clients, and generated consistent bookings and inquiries, while establishing FunAmsterdam as a leading provider of curated entertainment and adventure in Amsterdam.
Management of Jungle Club Amsterdam’s social media and marketing strategy from inception, establishing the visual and brand language ahead of its launch. Led content creation and targeted campaigns around DJ performances, music and dance events, cocktail workshops, and festivals such as Amsterdam Dance Event. The strategy built a strong community of nightlife enthusiasts, drove consistent engagement and attendance, and positioned Jungle Club as a leading name in Amsterdam’s nightlife scene.
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